1. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
2. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE
ABSTRAST
One of the most important devel- opments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product manage- ment system in one form or an- other by many large, full-service First bank PLC. The trans...
